How we made social media a kingdom for King of the Burgers, Burger King

Social media

Only in the first month of our cooperation, we managed to activate the Burger King fan base significantly. According to SoTrender, in the Restaurants category, the brand moved 48 places up in terms of the number of committed fans and overtook McDonald's. What is more, the Grill Masters Challenge post was the most engaging in the whole category in April 2019. We achieved an organic reach of 75.6 thousand people and 8.2 thousand reactions (including 7.5 thousand comments in the first hour!)