To support the TV campaign "You will be tempted, even if you don't have a garden" promoting the massive sale of garden equipment in OBI, we organized an ambient event before the football match Legia Warszawa - Korona Kielce.
Strategy
The ambient action was a complement to the TV campaign, the idea of which is to show that the assortment available during the garden sale can be useful also for those who do not own a garden. Sun loungers, garden umbrellas or barbecues at a promotional price encourage them to be also used in city parks, on balconies, terraces and wherever we want.
Creation
Before the Ekstraklasa football match, Legia - Korona, a man with an electric scythe tried to improve the state of the football field. The fans enthusiastically reacted to the appearance of an unexpected guest. The action aroused great interest both on video portals and on social media. An avalanche of reports from the incident appeared in the media even before the match started and the movie quickly spread viral.