Aleo it’s a new trade/shopping platform for the companies. Who can mobilize the entrepreneurs to the registration? Only Boss of all bosses - the charismatic business leader! The project has won the silver Effie in Launch category.
Creative
We created Boss of all bosses - the charismatic business leader who ordered in the regular and occasional TV spots on YouTube and Facebook. Our hero also published an open letter to the entrepreneurs in one of the Polish business magazines. As a result, over 20 000 people have already registered on Aleo. We changed the way of communication in B2B sector for more engaging.
